Jason Kelce is helping to revive a cherished toy that youngsters everywhere will want in their stockings just in time for the holidays.
The recently departed Philadelphia Eagles center starred in a new campaign for Hatchimals, the colorful eggs that “hatch” to reveal lovable character toys, initially debuted in 2016.
“I love getting down on the floor and playing with my kids, you know dishing out the fun dad energy,” said Kelce in a news release. “Breaking down the Hatchimals play was wild, it taps back, there’s magical mist and then it hatches and you get to see who’s inside?! Hatchimals definitely scores points with the Kelces. Did you see how cute the Pufficorn is?”
n a video shared to Instagram on Friday, Oct. 4, Kelce documented getting his own Hatchimal to open.
“It’s almost like a present inside a present. You’re getting two presents!” he said.
“This is probably how Kylie felt at 36 weeks pregnant,” he added as he watched the egg start to light up. “Like, ‘Get out of here already!'”
“Blue 42, HATCH! Get ready for the hottest toy of the year – @hatchimals Alive Mystery Hatch! Don’t miss the magic! #hatchimals” Kelce captioned the post.
Kelce’s followers couldn’t get enough of the collab.
“GIRL DAD ENERGY love us some Jason!!!” wrote one commenter, while another echoed, “Big girl dad energy! Love it.”
“I love how you can advertise absolutely anything with sincerity and humor. My kids will absolutely want this at Christmas,” raved another fan.
“Is there anything this man can’t sell?” someone else wanted to know.
As part of his impending “A Philly Special Christmas Party” album release on Nov. 29, 2024, the NFL star—who, with his wife Kylie Kelce, has three daughters—Benedict, 19 months old, Elliotte, three, and Wyatt, five—is also collaborating with Spin Master for a significant toy giveaway in Philadelphia.