Since she began dating Kansas City Chiefs tight end Travis Kelce in the fall of 2023, Taylor Swift, a well-known musician and fan favorite, has spearheaded a change in the sports world. The Taylor Swift Effect has now been coined to describe the rise in viewership and the expansion of the target audience.
Swift, who has won numerous Grammys, has transformed the fashion industry with her distinctive looks. She frequently attends Kansas City’s home games at Arrowhead Stadium and occasionally makes the trip to away games as well.
TRENDING: #Chiefs owner Gracie Hunt says Taylor Swift has grown the team following by 30 to 40% since attending her first game in 2023.
“She is absolutely incredible, beautiful, and wonderful, and it's been such a special time to have her be a part of Chiefs Kingdom.”
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— MLFootball (@_MLFootball) January 17, 2025
The Kansas City Chiefs’ heir, Gracie Hunt, recently opened up to PEOPLE about a variety of topics, including her brief soccer career and her current role in life. Gracie is the granddaughter of Lamar Hunt and the daughter of Chiefs owner Clark Hunt and former pageantry champion Tavia Hunt. Major League Soccer, one of the fastest-growing sports leagues in the world, was introduced to the United States thanks in large part to Lamar.
While talking about women, fashion, and sports, the former Miss Kansas USA shared her opinions about Swift. Hunt also gave credit to Kristin Juszczyk, who became well-known for her personalized NFL jackets, which Swift even owned.
Gracie Hunt went on to add that Taylor Swift has enabled for a thirty to forty percent increase in their daily game attendance.
She is absolutely incredible, as the whole world knows, and it’s been such a special time to have her be a part of Chiefs Kingdom. She is just as beautiful and wonderful as you’d ever imagine her to be, so smart and intelligent,Gracie Hunt stated.
Taylor Swift has had a significant impact on football and its surrounding culture throughout her brief romance with the player. According to reports, her NFL jersey is selling more than any other Detroit Lions player’s this season.
Since September, Taylor Swift’s Chiefs-inspired NFL jersey has received 114,520 searches on Google, according to search statistics provided by Flashpicks. Her jersey is now the ninth most popular in the entire nation thanks to this remarkable number.
Surprisingly, Swift’s jersey has sold more than those of well-known NFL players, such as Aidan Hutchinson and Jared Goff of the Detroit Lions. For comparison, with 16,680 searches, Hutchinson’s jersey is the most searched for among Lions players, coming in at number 55. With 16,520 searches apiece, Goff and Sam LaPorta are tied for 56th place, but Swift’s demand is far greater.
But Detroit is hardly the only place affected. Swift is incredibly popular, as evidenced by the fact that her jersey sales have surpassed those of 1,689 active NFL players. However, with 201,160 searches, her boyfriend Travis Kelce is still among the most sought players. One thing can be inferred from the numbers: things are improving.
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